A team of 14 students from the Business Administration - Marketing program of Conestoga College has just returned from Seneca College in Toronto having earned the team silver medal in the annual Ontario Colleges Marketing Competition (OCMC), a test of multiple skills in marketing involving teams from 16 Ontario colleges. OCMC 2005 took place on November 17-18.
This is the ninth straight year that a Conestoga team has turned in a medal-winning performance. Conestoga won the gold medal at OCMC 2004 and the silver in 2003. In 2002, Conestoga earned the bronze medal. In 2001, 2000 and 1999, Conestoga was the silver medal team. In 1998 and 1997, Conestoga won the gold.
Conestoga earned a total of 42 competition points, trailing only St. Lawrence (48 points). Tied for third at 29 points each were Algonquin and Fanshawe.
Seven members of Team Conestoga are from Kitchener: Andrea Brown, Jeffrey Delion, Jennifer Knarr, Alicia McGeagh, Ainsley Moir, Andreea Racolta and Trevor Scott. Three members are from Waterloo: Kendra Allen, Jaksa Panic and Meghan Scott. Other team members are Robert Boomsma of Brantford, Matt Congi of Guelph, Scot Crozier of Palmerston and Ben Fox of Thornhill.
The OCMC presents practical problems and challenges in areas such as sales management, marketing research, international marketing, sales presentations, direct marketing, entrepreneurship, retailing and job interviews. There is even a Reach-for-the-Top style, quick response team contest.
In addition to the team honours, several Conestoga entrants won individual medals.
The twosome of Kendra Allen and Jaksa Panic took a gold medal in the marketing research event and a silver medal in the direct marketing competition. The team of Robert Boomsma and Ben Fox won silver in integrated marketing communications. A silver medal went to Jennifer Knarr in the job interview event, while the team of Matt Congi, Scot Crozier, Ainsley Moir and Meghan Scott won silver in the Quiz Bowl contest. Moir and Andreea Racolta earned a bronze medal in the marketing case study. Bronze in the retail case study went to Boomsma and Alicia McGeagh.
Business Administration - Marketing prepares graduates for employment in marketing, professional sales, retailing and general business administration in the industrial, commercial and service sectors. Offered at the Doon campus in Kitchener, the program features an optional co-operative education component.
CONTACT: Lisa Symons, 519-748-5220, ext. 3864, lsymons@conestogac.on.ca