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January 29, 2018 7:54 AM

Conestoga students finish business competition in first place

Bachelor of Business Administration - International Business Management degree program students Karen Dobbie and Madison Tawse placed first in the human resources event at the 40th annual Inter-Collegiate Business Competition (ICBC) held at Queen's University January 18 to 20.

Conestoga College - ICBC competition 2018.jpg
Bachelor of Business Administration - International Business Management degree program students Karen Dobbie and Madison Tawse placed first in the human resources event at the 40th annual Inter-Collegiate Business Competition held at Queen's University January 18 to 20. L - R Dr. Kate Toth, academic advisor; Karen Dobbie; Madison Tawse

ICBC was founded in 1978 as a one-day event that hosted ten universities and involved three events. Since then, the competition has grown to include more than 100 competitors from the top business schools in Canada who compete in eight events.

“Because Conestoga College has never participated in this competition we went in without knowing what we didn't know,” said Dobbie. “We were the underdogs. To prepare, we actively participated in case studies presented in the program. We also had an opportunity to work with a local business on health and safety -- this gave us real insight that was valuable.”

Dobbie and Tawse prepared for the ICBC human resources competition under the direction of academic coach Dr. Kate Toth. The students secured their spot to compete in the human resources event through a preliminary round that involved a written case analysis. They were invited to compete in the finals against Brock University, the University of Calgary, Concordia University and the Royal Military College.

During the finals, the Conestoga team was required to complete a written case analysis and deliver a presentation to a panel of judges comprised of industry leaders and sponsor representatives.

Tawse, a third-year student, said Conestoga's IBM program prepared her for the competition: “We are taught the Ivey Case method starting in first year. The hardest part, in my opinion, to complete a case study is knowing how to properly format your report or presentation. If you can do this, and have the required knowledge, then you can focus on how to do a thorough analysis and come up with a practical and viable solution.”

Conestoga’s Bachelor of Business Administration (Honours) - International Business Management co-op degree program prepares students to manage international business endeavours. The goal of the program is to provide graduates with the ability to bring people, processes, and technology together to achieve improved performance in domestic or international enterprises. Students have the option of specializing in Human Resource Management, Supply Chain Management, Marketing Management or continue in the general stream.

Visit the program page for more information.

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