What is greenwashing? Does it matter, and how does it affect our lives?
In this session, participants will learn how to identify greenwashing and understand its harmful impact on consumers and the environment. Through real-world case studies, including examples from companies like McDonald's and Coca-Cola, participants will explore how misleading environmental claims are used in marketing.
This workshop will provide practical tools to recognize and challenge greenwashing in both personal and professional contexts, cover best practices and proven methodologies to help prevent greenwashing and provide an overview of current Canadian legislation addressing deceptive environmental claims.
Speaker Stephen Thomson has over 20 years' experience in various faculty roles within the intersection of information technology, analytics and supply chain management at Conestoga. As part of the Conestoga research team, he has participated in intradisciplinary applied research focusing on projects related to supply chain analytics and sustainability.
Speaker Steve Howell has been part of the Conestoga faculty community since 2012, focused on marketing and communications. Prior to joining Conestoga, Steve had a long career in corporate marketing and communications, specializing in packaging product innovation. During this time, Steve proactively led sustainability and packaging specification reduction initiatives to ensure conformity with European Union legislative requirements focused on raising recyclability awareness.
This event is eligible for Co-Curricular Record (CCR) recognition.
To register:
Students need to register in advance through the Student Success Portal to attend this session and to receive CCR recognition. Employees should fill out the sign-up form to attend this event.
For more information:
Please contact Professor Michael Quartermain.