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June 16, 2017 2:08 PM

Integrated Marketing Communications students presented with provincial award

The Ontario Association of Crime Stoppers presented its provincial Community Service Award to Waterloo Region Crime Stoppers, Conestoga and the college's Integrated Marketing Communications program at its annual training conference held June 8 to 11 at the Doon campus. 

Crime Stoppers Award 2017.jpg
Integrated Marketing Communications graduates Clare Harper (left) and Marc Heroux (right) are pictured with program coordinator Kim Denstedt after receiving a provincial award from the Ontario Crime Stoppers Association. The picture is taken in front of artwork developed from the students’ creative brief which was displayed at the provincial organization's annual training conference June 8 to 11.

The award recognized integrated marketing communications plans and creative print collateral developed by Conestoga students in November 2016 to increase tips for the Waterloo Region chapter. The goal was to increase tips about crime for the volunteer organization, which guarantees anonymity and cash rewards for tips that lead to arrests. 

Students Clare Harper and Marc Heroux were asked to share a summary of the plans at the conference on June 10 and were later presented with the award. Other students involved in the development of the strategic plans included Indu Chandrappa, Aastha Gogia, Ryan Prather and Morag Thornton.

"When the organizers of the provincial conference asked the students to present their work at the conference, Marc and Clare volunteered to create a joint presentation on behalf of their teams' plans and present it,” said Kim Denstedt, professor and program coordinator. “I did not preview their presentation, but as I watched them during the conference I was immensely proud of their ability to communicate the research and strategy behind the plans. They will bring value to the organizations that employ them."  

In addition to strategic plans created for Waterloo Region Crime Stoppers, the students developed media relations plans for the provincial association. Artwork conceived by the teams was also on display at the conference, which had 38 Crime Stoppers chapters from across the province in attendance.

Graduates of the Integrated Marketing Communications one-year graduate certificate program deal with the needs of business organizations to develop and execute integrated marketing communication plans that inform, motivate, and gain support from their publics and contribute to corporate marketing objectives.

Visit the program page for more information.

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