When six Conestoga College Graphic Design students recently took home first place in a contest, the $3,000 cash award was merely a bonus.
Exposure was the real prize.
Eleven teams squared off to develop relevant ad campaigns to introduce the sponsors of the contest, Logikor Inc., to a larger audience - via a 65-foot banner in Terminal 1 of Toronto’s Pearson International Airport.
Prior to embarking on the project, Logikor, a Cambridge-based logistics company, decided to seek local student talent to assist in the production of a compelling campaign. Conestoga College was the natural choice. Students worked in teams to bring the concepts to visualization with design briefs presented to a selection panel.
Logikor President, Darryl King, was pleasantly surprised by the quality of the student presentations and the support and enthusiasm of faculty. "The results certainly surpassed my expectations," said King. "The caliber of both concept and execution were top-notch. Students and faculty were equally devoted to the project. I am confident the results will speak for themselves."
Members of design team were:
- Thientam Bach, Kitchener
- Katie Griffiths, St Catherines
- Melanie Miller, Baden
- Veronica Mousseau, Waterloo
- Brandon Radic, Kitchener
- Brittany Simmins, Guelph
The winning team's design will be viewed by approximately five million passengers in the Great Hall of Toronto’s Pearson International Airport for a period of eight to ten weeks - including the coveted holiday season. In addition to the banner, a 60-second loop advertisement will appear on the CBC News Express throughout Terminals 1 and 2.
The Graphic Design Program of Conestoga College will also receive a $2,000 gift from Logikor acknowledging the department’s contribution to the project. The student-designed banner is currently positioned in Terminal 1 and will be on display until early in the new year.
Conestoga's Advanced Diploma in Graphic Design is an internationally recognized, three-year program preparing graduates to meet the demands of the workplace. Our project-based curriculum is delivered in an experiential learning environment with dedicated labs and full-time faculty to provide students the opportunity to develop higher levels of creativity and innovative methodologies. With consistently high job placement and employer satisfaction, Conestoga's Graphic Design program continues to prepare energetic and highly skilled graphic designers for Ontario, Canada, and the world.
Logikor Inc. services Fortune 500 clients located across the globe in all major industries including the automotive, defense, retail, and pharmaceutical sectors. Logikor offers a multitude of flexible solutions; dedicated transportation, cross-docking, warehousing, expediting, intermodal, LTL, sequencing, consulting, design, and transportation management.
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