Ashley Cress and Lesley Richardson won a silver award this November at the Advertising and Design Club of Canada. The ADCC sponsors an annual National Student Competition for advertising, graphic design, editorial design and interactive design students. This year's project, under the banner, "Are You Hungry for a Creative Opportunity?", challenged entrants to design a new advertising approach for Swanson's Hungry-Man frozen dinners. The grand prize was $3,000 and a year's worth of Hungry-Man dinners.
Lesley and Ashley's package featured a torn cardboard carton full of food with the slogan, "Tear into your hunger." To view their award-winning package, and the other winners, visit http://www.theadcc.ca/awards/directions_2007.asp and select Student Competition : Advertising.
This is the seventeeth award won by Conestoga graphic design students this calendar year in either national or provincial competitions.