A team of 15 students from the Business Administration - Marketing program of Conestoga College has just returned from Fanshawe College in London having earned the team bronze medal in the annual Ontario Colleges Marketing Competition (OCMC), a test of multiple skills in marketing involving teams from 15 Ontario colleges. OCMC 2007 took place on November 15-16.
This is the eleventh straight year that a Conestoga team has turned in a medal-winning performance. Last year, the marketing team also took bronze. 2005 was a silver medal performance. Conestoga won the gold medal at OCMC 2004 and the silver in 2003. In 2002, Conestoga earned the bronze medal. In 2001, 2000 and 1999, Conestoga was the silver medal team. In 1998 and 1997, Conestoga won the gold.
At the London competition, Conestoga trailed only St. Lawrence (gold) and Niagara and Sheridan (tied for silver).
The 15 Conestoga team members include eleven third-year students, and two each from the first and second years of the program.
The third-year students are: Jeremi Gojmerac of New Dundee; Alicia Kallay of Waterloo; Angela Leffler of Cambridge; Kyle Maher of Mount Forest; Kathy Mason and Hayley McDivitt of Waterloo; Ali Pearson of Kitchener; Tiffany Swaving of Belwood; Gary Tench of Oakville; Matthew Weiler of Kitchener and Robin Woods of Guelph.
Fernando Aylagas and Milton Moffett of Kitchener are the second-year students; Amy Jackson of New Dundee and Nathan Rayner of Dundas are the first-year students.
The OCMC presents practical problems and challenges in areas such as sales management, marketing research, international marketing, sales presentations, direct marketing, entrepreneurship, retailing and job interviews. There is even a Reach-for-the-Top style, quick response contest.
In addition to the team honours, several Conestoga entrants won individual medals. Gold medals went to the twosome of Gojmerac and Leffler in the international marketing case study, to the team of Kallay and Woods in the retail case study, and to Moffett in the rapid-response event known as the Quiz Bowl. In the marketing research case study, the Gojmerac-Leffler pairing also won a bronze medal.
Business Administration - Marketing prepares graduates for employment in marketing, professional sales, retailing and general business administration in the industrial, commercial and service sectors. Offered at the Doon campus in Kitchener, the program features an optional co-operative education component.
CONTACT: Lisa Symons, 519-748-5220, ext. 3864, lsymons@conestogac.on.ca