Lisa McCoy of Owen Sound, a third-year student in Conestoga College's Graphic Design program, has won the top honour in the student competition sponsored by The Advertising and Design Club of Canada (ADCC). The student competition is one of the categories included in the annual ADCC awards program, which also features professional competitions in fields such as broadcast advertising, print advertising, multimedia advertising, editorial design, graphic design and interactive design.
Her winning project was developed to support the iPod Nano and is called "Nanofy Your Life". Each entrant had to devise, design and produce an item to feature, explain and promote the iPod Nano personal portable entertainment system. Her submission took the gold medal in the student category, plus she received an Apple iMac laptop computer and an Apple iPod, which have a combined value of approximately $2,500.
The term "nanofy" came from McCoy's idea of condensing the things you use in your home (for example, your clock, CDs, calendar) and shrinking them into your iPod Nano. Not only did McCoy develop the graphic design elements of her project, but she did also all the photography, copywriting and initial critical thinking to bring this project to life.
This national competition is offered to students in all college advertising, design and interactive programs. The student competition featured three subcategories: graphic design, advertising and interactive. McCoy's entry won the graphic design subcategory and was the only entry in any student category to garner a gold. Other award-winning entries in the student category came from the Ontario College of Art and Design, Humber College, Seneca at York, Fanshawe College and the University of Toronto.
McCoy's winning entry is featured in the 2006 edition of the ADCC's annual publication, which showcases the best in design and advertising in Canada. It can also be viewed online at www.theadcc.ca/awards/directions_2006.asp#flash_anchor.
She received her award at the 57th annual awards dinner of ADCC, held November 16 at the Royal Ontario Museum in Toronto.
Founded in 1948 as the Art Directors Club of Toronto, the ADCC is a non-profit group with the mission of encouraging excellence in Canadian advertising and design. Its nearly 400 members represent all aspects of the creative design profession.
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