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News Release

November 24, 2004 3:32 PM

Conestoga Marketing Students Strike Gold at Provincial Event

A team of 14 students from the Business Administration - Marketing program of Conestoga College has just returned from Georgian College in Barrie having earned a gold-medal tie in the annual Ontario Colleges Marketing Competition (OCMC), a test of multiple skills in marketing involving teams from 16 Ontario colleges.

This is the eighth straight year that a team of marketing students from Conestoga has turned in a medal-winning performance. At OCMC 2003, Conestoga took silver. In 2002, Conestoga earned the bronze medal. In 2001, 2000 and 1999, Conestoga was the silver medal team. In 1998 and 1997, Conestoga earned the gold.

This year's first-place tie was with a team from Sheridan (Oakville).

Four members of Team Conestoga are from Kitchener: Veronique deWilde, Kristina Trompke, Jennifer Wayne and Amanda Zettel. Three members are from Waterloo: Kendra Allen, Matt Duench and Jaska Panic. Other team members are Jared Adams of Kincardine, Katie Brox of Elmira, Jonathan Denbok of Collingwood, Ben Fox of Thornhill, Stephanie Hewson of Parry Sound, Erin McAnulty of Guelph and Katie McConnery of Barrie.

The OCMC presents practical problems and challenges in areas such as sales management, marketing research, international marketing, sales presentations, direct marketing, entrepreneurship, retailing and job interviews. There is even a Reach-for-the-Top style, quick response team contest.

In addition to the team honours, several Conestoga entrants won individual medals. In the Quiz Bowl, Katie McConnery won the gold medal, and Jared Adams took the silver medal. The team of Katie Brox and Veronique deWilde won gold in the international marketing case study, and the twosome of Ben Fox and McConnery took gold in the retail case study. Winning silver in the marketing case study were Kendra Allen and Jaska Panic. The team of Fox and Erin McAnulty won bronze in the entrepreneurship case study.

Business Administration - Marketing prepares graduates for employment in marketing, professional sales, retailing and general business administration in the industrial, commercial and service sectors. Offered at the Doon campus in Kitchener, the program features an optional co-operative education component.

CONTACT: Lisa Symons, 519-748-5220, ext. 3864, lsymons@conestogac.on.ca

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