Conestoga news

November 20, 2003 11:17 AM

Conestoga Marketing Students Keep Medal-Winning Streak Alive

For the seventh straight year, a team of students from the Business Administration - Marketing program of Conestoga College has turned in a medal-winning performance in the annual Ontario Colleges Marketing Competition (OCMC), an intercollegiate test of the knowledge, skills and problem-solving abilities of Ontario's marketing students.

At OCMC 2003 in Peterborough, the 12-member team from Conestoga earned the silver-medal spot, narrowly being edged out by the team from St. Lawrence. Last year, Conestoga earned the bronze medal. In 2001, 2000 and 1999, Conestoga was the silver medal team. In 1998 and 1997, Conestoga earned the gold.

All the Team Conestoga members are in their third and final year of study. Eight participants are from Kitchener: Christine Alexander, Sara Chan, Erika Dietrich, Ryan Kaitting, Courtney Messier, Christina Radavoi, Jennifer Struthers and Ashli Tran. Other team members are Kevin Conway of Port Elgin, Chris Donnelly of Cambridge, Joel MacMillan of Stratford and Michelle Moser of St. Jacobs.

The OCMC presents practical problems and challenges in areas such as sales management, marketing research, international marketing, sales presentations, direct marketing, entrepreneurship, retailing and job interviews. There is even a Reach-for-the-Top style, quick response contest, called the Quiz Bowl.

In addition to the team honours, several Conestoga entrants won individual medals. Kevin Conway took first place in the Quiz Bowl, and the twosome of Christine Alexander and Chris Donnelly won first place in Retailing. Erika Dietrich and Courtney Messier won silver in Direct Marketing. Conestoga participants took bronze in three other events: Advertising (Erika Dietrich and Courtney Messier), Marketing Research (Michelle Moser and Ashli Tran) and Entrepreneurship (Ryan Kaitting and Joel MacMillan).

Business Administration - Marketing prepares graduates for employment in marketing, professional sales, retailing and general business administration in the industrial, commercial and service sectors. Offered at the Doon campus in Kitchener, the program features an optional co-operative education component.

CONTACT: Lisa Symons, 519-748-5220, ext. 3864,